Isn’t online marketing by definition, expensive? Not necessarily.
Online businesses are coming to the realization that in an organic environment like the Internet, organic marketing is required; paying for traditional or static marketing only gets you so far before it becomes ineffective. The consumer now controls your marketing.
When Ajax first started appearing on the web, the uptake was astonishing. It was the spark that triggered the explosion in the 2.0 era, being implemented left and right, added to existing pages and even more astonishing, creating a whole new tier of the Internet that really signaled a change in the way the web was created and displayed, much to the detriment of multi-platform/mobile compatibility, which struggles to display Ajax content.
In a way it has become the new “Killer App” for any online application’s implementation, anyone in the “software game” has no doubt been asked if they can make their application “Look Web 2.0.” In fact I was told recently by a customer that our application required “too many clicks to do something.”
With people generating many new phrases and terms in modern technology, it has become hard to keep up with what they all mean. One of the most commonly used terms on the world wide web (www) today is the phrase “Web2.0?.
It seems like every web solutions company trying to make a living is selling their stuff off the phrase. So to the average Joe who is not a geek, what is “Web2.0??
The phrase Web2.0 refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies - which aim to facilitate collaboration and sharing between users. The term became popular following the first O’Reilly Media Web 2.0 conference in 2004, and has since become widely adopted as shorthand for user generated content shared with other users.
Although the term suggests a new version of the World Wide Web (www), it does not refer to an update to Web technical specifications, but to changes in the ways software developers and end-users use and interact with the web as a platform.
