Logorama is a 16-minute animated film produced by French collective H5. The film depicts events in a stylized Los Angeles, told entirely using more than 2,500 corporate logos.

Logorama explores the extent to which logos invade in our daily existence. Said members of H5, “Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave).

Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.”

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